11. Why does my position on Search Engines constantly change?

The criteria used by Search Engines for ranking Web sites is based on so many variables that it is almost impossible to precisely predict where your site will be positioned from one day to the next. Such factors include: the number of other pages (sites) using similar 'keywords', constantly changing listing criteria (algorithms) used by Search Engines and many other factors. This is why it is important to regularly submit your Web site details to every Search Engine and Web directory using a submission program like Dynamic Submission 2000, and then to check its effectiveness with Dynamic Web Ranking. Working hand in hand they will provide the tools to ensure prominent exposure for your Web site on all those important Web resources.