Q. A detailed explaination on the interface for the Dynamic KeywordBid Maximizer.

A screenshot is below shows the interface for KeywordBid Maximizer.

The screen for the KeywordBid Maximizer is splitted into 4 parts, please refer to the screenshot above for example.

1. Account Information panel, which is located on the top left corner on above screenshot, it indicates what engines, which account you are current operating on. Also displays other engines you have created in the KeywordBid Maximizer.

2. Competitor Watch panel, which is located in the bottom left hand corner, which is used to indicate some specific competitor's URL and those will be highlighted int he Look up result.

3. Account bid information panel, which is the top right hand corner box, this panel is used to indicate what keywords and bid setting for the keywords in question for the account selected.

4. Keyword information panel, which is located in the bottom right hand corner box, this panel is used to indicate the current bidding information for the keyword selected, and relative title and URL informaiton including the competitors.

Explaination of what each column in the "Account bid information panel" represents, in order to see which panel that is, please check number 3 above.

There are by default 16 columns, list in order from left to right, they are as

• Mode selector
• Keyword
• Optimize
• Bid Type
• Cost
• Nextbid
• Curretpos
• 1st Bid
• 2nd Bid
• 3rd Bid
• Target
• Upper Limit
• MaxBid
• Lower Limit
• URL
• Autobid

Now I will explain what each column represents one by one.

a) Mode selector

This will turn the "Competitor killer" mode on or off for the keyword in question.

b) Keyword

The actual keyword

c) Optimize

If this box is not ticked, the keyword will not be updated both in autobidding and manual bidding process

d) Bid Type

Fixed bidding or Auto bidding, please visit Overture for more information regarding this.

e) Cost

What you are actually paying for the keywords, please take note, this is can be different from what you are bidding, depending on the setting you have.

f) Nextbid

The amount which person who is immediatly under you are paying.

g) Curretpos

Your current position

h) 1st Bid

The amount which current number 1 position for this keywords is bidding.

i) 2nd bid

The amount which current number 2 position for this keyword is bidding.

j) 3rd Bid

The amount which current number 3 position for this keyword is bidding.

k) Target

The target position or position range you have set for this keyword.

l) Upper Limit

The absolute maximum you are willing to bid for this keywords, please make sure this is an amount which you CAN afford.

m) Max bid

The amount you are bidding at Overture, please note this is different from Upper limit, this is just the way Overture termanology works. The new recommanded changes also appear in this column.

n) Lower Limit

The lowest amount you want this account to bid to.

o) URL

The URL which this particular keyword is associated with.

p) Autobid

This column indicates whether you still can autobid or not and how many times you have already autobidded in one day. If it says ON, it means you can still autobid for this keyword, if it says "autobid:x" where x is any number, it represent how many times you have already autobidded.